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Salesforce Marketing-Cloud-Consultant Certification Exam is divided into several sections, each of which tests the candidate's knowledge and skills in a specific area. Marketing-Cloud-Consultant exam is a combination of multiple-choice questions and scenario-based questions. Candidates are expected to have a deep understanding of Marketing Cloud and be able to apply their knowledge to real-world situations.

To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass a 60-question multiple-choice exam. Marketing-Cloud-Consultant Exam covers a wide range of topics, including email best practices, data management, segmentation, and reporting. Candidates are given 105 minutes to complete the exam, and a passing score of 68% or higher is required to earn the certification.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q37-Q42):

NEW QUESTION # 37
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

A. Use a text-response message template with embedded AMPscript to capture the response.
B. Use an info capture message template to capture the response.
C. Use a vote/survey message template to capture the response.
D. Use an outbound message template with embedded AMPscript to capture the response.

Answer: B

NEW QUESTION # 38
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Einstein Engagement Scoring
B. Mobile Studio
C. Google Analytics 360
D. Advertising Studio

Answer: D

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Advertising Studio.
* Advertising Studio allows you to sync CRM and behavioral data (like email engagement) with advertising platforms (Google, Facebook, LinkedIn).
* It enables you to suppress audiences who have taken specific actions, such as multiple email opens and clicks, from being targeted in paid media campaigns.
#Why others are wrong:
* A: Mobile Studio handles mobile messaging (SMS, push), not audience suppression for display ads.
* C: Google Analytics 360 is used for web tracking and reporting, not managing ad suppression from Salesforce data.
* D: Einstein Engagement Scoring helps with email targeting, but it doesn't manage external ad suppression directly.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Advertising Studio Overview:
"Use Advertising Studio to suppress or target audiences for advertising channels like Facebook, Google, LinkedIn, based on engagement data or CRM attributes to optimize marketing spend." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_ad_studio_overview.htm)
-

NEW QUESTION # 39
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A. Email Performance Over Time Report
B. Campaign Email Tracking Report
C. Email Send Report
D. Account Send Summary Report

Answer: B

NEW QUESTION # 40
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

A. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

Answer: A

NEW QUESTION # 41
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

A. Population
B. One-to-Many Relationship
C. Many-to-Many Relationship
D. One-to-One Relationship

Answer: D

NEW QUESTION # 42
......

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